The advent of technology is changing the way products can be viewed, tried and bought. Coitor IT Tech is leveraging the power of Augmented Reality to bring the store and product closer to people. Products can be seen anywhere, tried on to see how well it fits them and also substituted to find the best colour or design, all from the comfort of your home and on the screen in front of you. In physical trial rooms, the solution can help people find better fit and design, without the bother of trying on many garments. Brands & Retailers can lead readers from their newspapers to a virtual peek into the world of the brand. Coitor has been working hard to combine the power of digital technology with the simplicity of the buying experience, thereby allowing people to benefit from technology advances in their daily lives.