No More Peeping Tom’s and Shoplifter’s at Trial Rooms

Apr 8
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No More Peeping Tom’s and Shoplifter’s at Trial Rooms

Snapped! Taped! These two words are gaining prominence in the news these days, only second to rape and molestation. In the awake of recent events, Voyeurism has taken a whole new dimension with people using innovative ways to seek gratification for their perverse interests.  Technology advancements, much needed for the progress of mankind, is being largely misused so much so that women do not feel safe right from the moment they step out of their houses. Stepping into the trial room of a shopping place is like stepping into the world of the unknown, one doesn’t know if one’s being watched and taped. The recent Smriti Irani – Fabindia controversy is a classic case of trial room intrusion. Fabindia, a popular brand with stores across India selling ethnic clothes would be the last place related to trial room voyeurism, given the kind of reputation it enjoys amidst women. This news of HRD Minister, spotting a camera pointing at the dressing room of a Fabindia outlet in Goa, sent shock waves across India and it only reaffirmed the unsafe conditions prevailing in public spaces. A day later, Fabindia issued a statement saying, “The camera in question at Condolim-Goa store was a part of the surveillance system at the store and was installed in the shopping area. There were no hidden cameras anywhere in the store, including the trial rooms. These cameras are in full public view and the fact that surveillance cameras are installed is prominently displayed in all the stores.” The probing is still on and until the truth is established, we may not be able to opine on the incident. But the incident glaringly brings to the fore unsafe environments created by hidden cameras and perverted minds.

Well, there is no denying the fact that swift investigation has to be done to establish the real situation and swifter action needs to be taken to ensure the safety of women in shopping places. We see all these actions on more of a reactive measures in today’s world rather than pro-active.  At Coitor IT Tech with our expereince in retail and technology we have found a solution which puts voyeurism at trial rooms into shame while keeping the joy of shopping intact. Our thought through process in looking forward has helped us to come up with a phenomena called “Virtual Dressing Rooms” can change the way a person tries out clothes at a store and shop for the right one. Using a technology called ‘Augmented Reality’, the experience of trying out many clothes without the hassle of physically trying them on has become a reality within the reach of your hands. The Virtual Dressing Rooms scan and capture your image on a screen using motion sensors following which you can choose a number of clothes from the store virtually and this will be reproduced on your image on the screen. You can try out different clothes without getting tired of physically trying them one by one and of course you can alleviate the fear of being watched or taped. The best part of it is to delete the image captured instantly by the user which gives the customer the peace of mind on safety of their images. This also allows the retailers to have same peace of mind on the shop lifting during the trial process. Coitor IT Tech is leveraging the power of Augmented Reality to bring the store and product closer to people by creating a win-win situation to both retailers and customers. Products can be seen anywhere, tried on to see how well it fits them and also substituted to find the best colour or design, all from the comfort of your home and on the screen in front of you.

“Let’s go invent tomorrow instead of worrying about what happened yesterday”, said Steve Jobs and we couldn’t agree more. Whether technology is a boon or bane would be a never-ending argument. At Coitor IT Tech, we want to reaffirm the faith in technology by using it constructively. The ‘Peeping Toms’ are having a field day out there taping and ogling at women in dressing rooms. Let us not give them a chance to and a also chance for shop lifters to have their day.