The Hindu Businessline – Dec. 25

Dec 25
hindu-dec-25

The Hindu Businessline – Dec. 25

Source : The Hindu

How often have you been awed by the display, gone ahead and purchased the saree/salwar and finally been disappointed that it didn’t look as appealing on you as on the model? A good number of women and youngsters we contacted, agreed that not often do the display items suit every individual.

Coimbatore, Dec. 25:

How often have you been awed by the display, gone ahead and purchased the saree/salwar and finally been disappointed that it didn’t look as appealing on you as on the model?

A good number of women and youngsters we contacted, agreed that not often do the display items suit every individual. “I always prefer to drape the saree or wear the salwar before purchasing it,” said Lakshmi, a college student.

‘Augmented Reality’

Women agree that dress selection – be it a saree, salwar or even formal wear is not always easy. And stepping in and out of the selected clothing can be more tiring.

To address such hitches and make the job lot smoother both for the buyer and the salesman, the duo – Mahendra Vellingiri and Sivasubramaniyem Rajendran developed a virtual dressing room using ‘Augmented Reality’ technique. Describing the software – ‘WearIT’ developed by the start-up Coitor IT Tech (P) Ltd, its co-founder Sivasubramaniyem told Business Line that the two friends, after completing their graduation in Coimbatore, proceeded to Australia for higher studies, worked for a couple of years before narrowing down on this idea.

“We decided to use technology to make clothes selection lot smoother. Imagine swapping through innumerable options within seconds…Technology has made this possible and this is what ‘augmented reality’ is all about.

It augments virtual information on top of the real world. Using WearIT, one can wear hundreds of clothes in a minute, albeit virtually,” he explained.

After working on this product for over eight months, the company got the nod for implementing it at Palam Silks in Coimbatore, in Tamil Nadu. Salesmen at the showroom say that the sales conversion is 70 per cent higher post the implementation of WearIT.

“We have invested about Rs. 20 lakh on this venture. We need to do a lot more in terms of developing a mature product,” said Coitor IT co-founder.

Gaining prominence

The product, meanwhile, has started to gain prominence. It recently bagged an award at the i3 expo here. It has also been chosen by the Technology Development Board of India (through PSG-Science & Technology Entrepreneurial Park) for funding.